Skip to content

Free US Shipping Over $30+

60 Day Moneyback Guarantee

Free US Shipping Over $30+

60 Day Moneyback Guarantee

Free US Shipping Over $30+

60 Day Moneyback Guarantee

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

1,000,000+ Men

have already switched to BASED.

Because confidence shouldn't come at the cost of your health.

Instant Hydration & Definition

Transforms curly hair in seconds.

Premium Non-Toxic Ingredients

We never compromise on quality.

Zero Toxic Compounds

0.00% parabens, sulfates or phthalates.

Zero Endocrine Disruptors

Healthy hair shouldn't affect testosterone.

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Leave-In Conditioner

Step 1 of your routine. Deeply conditions & hydrates curls without weighing them down.

Castor Oil

Hydrates & nourishes your curls, leaving them stronger & fuller with each use.

Vitamin E

Protects from damage & boosts shine, making curls healthier and more defined.

Avocado Oil

Deeply moisturizes and protects, enhancing shine while reducing frizz.

Glycerin

Locks in moisture, controls frizz and enhances curls making them pop.

Curl Cream

Step 2 of your routine. Locks in hydration, defines curls & controls frizz.

Castor Oil

Reduces frizz and protects curls from daily damage for healthier, defined hair.

Silk Protein

Smooths and strengthens hair strands for frizz-free, defined curls.

Agave

Naturally defines curls while locking in moisture for long-lasting bounce.

Vitamin B5

Penetrates hair to add volume and shine without weighing curls down.

Premium Non-Toxic Formula

Zero Toxic Compounds

Zero Endocrine Disruptors

Made in USA

Non-Toxic Formula

Zero Toxic Compounds

Zero Endocrine Disruptors

Made in USA

ORDERS OPEN IN:

00

h

00

m

00

s

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

1,000,000+ Men HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have elevated their

confidence & health by switching to BASED.

45,837+ Reviews

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Why choose

Based?

Premium Non-Toxic Ingredients

Can Disrupt Hormone Balance

Can Dry & Damage Curls

Instant Hydration

Instant Definition

Contains Parabens

Contains Phthalates

Made in USA

BASED

check-circle
x-circle
x-circle
check-circle
check-circle
x-circle
x-circle
check-circle

Others

x-circle
check-circle
check-circle
x-circle
x-circle
check-circle
check-circle
x-circle