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Free US Shipping Over $30+

60 Day Moneyback Guarantee

Free US Shipping Over $30+

60 Day Moneyback Guarantee

Free US Shipping Over $30+

60 Day Moneyback Guarantee

Natural Matte Textured Looks

Natural Matte

Textured Looks

Without the overly stiff feel or toxic chemicals.

Join 1,000,000+ Men Who've Switched to BASED.

Premium Non-Toxic Ingredients

Clean ingredients. Zero endocrine disruptors.

All-Day Strong Hold

Strong flexible hold that lasts–without buildup.

Zero Artificial Fragrance

We never use harmful artificial scents.

Healthy + Effective

Healthy and effective is the BASED way.

Zero Toxic Compounds

No harsh or harmful chemicals.

Scalp & Hormone Safe

Formulated for no irritation or disruption.

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First 50 Orders Get 100% of their Money Back (FREE)

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Kaolin Clay

Creates matte texture with natural grip for ultimate styling control and hold.

Bentonite Clay

Boosts volume while drawing out excess oil, dirt, and product buildup from hair.

Beeswax

Delivers lasting structure with a strong, flexible hold that stays all day.

Shea Butter

Softens and conditions both hair and scalp without adding shine or greasiness.

No Compromises

Premium Non-Toxic Formula

Zero Endocrine Disruptors

Vegan

Made in USA

Zero Compromise

100% Natural

Zero Endocrine Disruptors

Made in USA

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Fast 2-5 Day Delivery

60-Day Money Back Guarantee

1,000,000+ Men HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have elevated their

confidence & health by switching to BASED.

45,837+ Reviews

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Why choose

Based?

Premium Non-Toxic Ingredients

Overly Stiff & Unstylable

Strong All Day Hold

Natural Matte Textured Look

Easy & Fast To Apply

Cheap Synthetic Fragrance

Healthy + Effective

Toxic & Harmful Chemicals

Can Dry & Damage Hair and Scalp

BASED

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1,000,000+ Men

Here is why 1,000,000+ men switched to BASED